Comparison

Fujifilm X-M5 vs Sony ZV-E10 II

Two small APS-C cameras with no viewfinder and no IBIS, aimed squarely at creators.

By PickedTech Editorial TeamLast updated Prices & specs checked Oct 2026

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How this page was made: this is a research-based guide built from manufacturer spec pages, official prices and published lab measurements from the outlets we name and link. We haven’t tested these products ourselves, and we don’t invent scores. Our methodology.

Quick answer

Get the Fujifilm X-M5 for less money ($799 body, $899 with the XC15-45mm), 6.2K open-gate video, film simulations and a better stills experience. Get the Sony ZV-E10 II for much longer battery life (NP-FZ100), a headphone jack, S-Log3 and Sony’s larger lens range. Sony lists it at $1,199.99 body only, though Best Buy and others have it around $1,000.

Last updated Prices checked Oct 2026

Check Fujifilm X-M5 price (opens in a new tab)Check Sony ZV-E10 II price (opens in a new tab)

Key facts at a glance

Key facts (prices checked Oct 2026)
Fujifilm X-M5Sony ZV-E10 II
Price$799 body; $899 kit$1,199.99 body list (~$1,000 street); $1,299.99 kit
Sensor26.1MP APS-C X-Trans26MP APS-C
Top video6.2K30 open gate; 4K60 (1.18x crop)4K60 (1.1x crop)
Log / color10-bit F-Log210-bit 4:2:2, S-Log3, S-Cinetone
Viewfinder / IBISNone / noneNone / none

The Fujifilm X-M5 and Sony ZV-E10 II are the two most popular compact APS-C cameras for vlogging.

Fujifilm X-M5
Sony ZV-E10 II

Fujifilm X-M5 vs Sony ZV-E10 II: side-by-side

Specs (Fujifilm / Sony; Oct 2026)
Fujifilm X-M5Sony ZV-E10 II
Sensor26.1MP APS-C X-Trans26MP APS-C
Top video6.2K30 open gate; 4K60 (1.18x crop)4K60 (1.1x crop)
Log / color10-bit F-Log210-bit 4:2:2, S-Log3, S-Cinetone
Viewfinder / IBISNone / noneNone / none
Battery (CIPA)NP-W126S, about 330 shotsNP-FZ100, about 610 shots
AudioThree built-in mics, mic inputMic and headphone jacks
WeightAbout 355gAbout 292g (body)
Price$799 body; $899 kit$1,199.99 body list (~$1,000 street); $1,299.99 kit

How much do they cost?

Fujifilm X-M5 plans

Fujifilm X-M5 (Oct 2026)
OptionPriceNote
Body$799
With XC15-45mm$899

Sony ZV-E10 II plans

Sony ZV-E10 II (Oct 2026)
OptionPriceNote
Body$1,199.99 at SonyAbout $998–$1,000 at Best Buy and others
With 16-50mm$1,299.99 at Sony

What are the pros and cons?

Fujifilm X-M5: pros

  • Cheaper
  • 6.2K open gate
  • Film simulation dial
  • Vari-angle screen

Fujifilm X-M5: cons

  • Short battery life
  • Overheating in long 6.2K takes (Tom’s Guide)
  • Rolling shutter (DPReview)

Sony ZV-E10 II: pros

  • About twice the battery life
  • Headphone jack
  • S-Log3
  • Huge E-mount lens choice

Sony ZV-E10 II: cons

  • Higher list price
  • No 6K
  • No stills-friendly dials

Which should you choose: Fujifilm X-M5 or Sony ZV-E10 II?

The X-M5 is the better value and the better hybrid stills camera. The ZV-E10 II is the more practical video tool, mainly because of its battery and audio monitoring.

Choose Fujifilm X-M5 if…

  • You shoot photos as much as video
  • You want film-style color in camera
  • Budget is under $900
Check Fujifilm X-M5 price (opens in a new tab)

Choose Sony ZV-E10 II if…

  • You record long talking-head takes
  • You want to monitor audio
  • You want Sony lenses
Check Sony ZV-E10 II price (opens in a new tab)

Video

The X-M5 records 6.2K open gate and 4K60 with a 1.18x crop; Tom’s Guide[3] hit overheating at about 40 minutes of 6.2K. The ZV-E10 II records 4K60 with a 1.1x crop in 10-bit 4:2:2. Neither has in-body stabilization, so use stabilized lenses or electronic stabilization. Read our full Fujifilm X-M5 review.

Memory cards

For 10-bit 4K and 6.2K, use a fast card. See our best SD cards for video.

Other matchups

Frequently asked questions

Which has the better battery?
The ZV-E10 II. Its NP-FZ100 is rated around 610 shots versus about 330 for the X-M5’s NP-W126S.
Does either have a viewfinder or IBIS?
No. Both rely on the rear screen and lens or digital stabilization.
Which is cheaper?
The X-M5, at $799 body only. The ZV-E10 II lists at $1,199.99 at Sony but often sells for about $1,000.

Sources

Pricing and plan details were checked on the official pages below as of Oct 2026. Vendors change prices, credits and plan names often, and some show regional pricing at checkout, so confirm on the vendor’s site before you buy.

  1. Fujifilm: X-M5 (fujifilm-x.com)
  2. DPReview: Fujifilm X-M5 review (dpreview.com)
  3. Tom’s Guide: Fujifilm X-M5 review (tomsguide.com)
  4. Sony: ZV-E10 II body (electronics.sony.com)
  5. Sony: ZV-E10 II kit (electronics.sony.com)