Buying guide

Best Samsung TVs to Buy in 2026

RTINGS’ best Samsung TV is the S95H QD-OLED. The S90H is the cheaper OLED step-down, the S85F is the value OLED, the QN80H is the bright LED pick for big sizes, and the M70H is the budget model.

By PickedTech Editorial TeamLast updated Prices & specs checked Oct 2026

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How this page was made: this is a research-based guide built from manufacturer spec pages, official prices and published lab measurements from the outlets we name and link. We haven’t tested these products ourselves, and we don’t invent scores. Our methodology.

Quick answer

RTINGS’ best Samsung TV is the S95H QD-OLED. The S90H is the cheaper OLED step-down, the S85F is the value OLED, the QN80H is the bright LED pick for big sizes, and the M70H is the budget model. Best overall: Samsung S95H OLED TV, from $2,499.99. Best step-down OLED: Samsung S90H OLED TV, from $1,399.99.

Last updated Prices checked Oct 2026

Key facts at a glance

Key facts (prices checked Oct 2026)
PickProductBest forPrice
Best overallSamsung S95H OLED TVmost people who want the bestFrom $2,499.99 list (55-inch)
Best step-down OLEDSamsung S90H OLED TVan OLED for lessFrom $1,399.99 list (42-inch)
Best value OLEDSamsung S85F OLED TVvalue77-inch $1,399.99 (sale)
Best LED for big sizesSamsung QN80H Neo QLED TVbright rooms and big screens65-inch $1,249.99 (sale)
Best budgetSamsung M70H 4K TVthe lowest price65-inch $429.99 (Costco)

This guide follows RTINGS[1]’ Samsung TV rankings, with prices from Business Insider[2], The Shortcut[3], TechRadar[4] and retailer listings (prices checked October 2026). Samsung TVs don’t support Dolby Vision. For OLEDs from every brand, see best OLED TVs.

Which should you buy? Our quick picks

Best step-down OLED
65-inch $2,699.99 list; often less
Best value OLED
77-inch $1,399.99 in July sale
Best LED for big sizes
65-inch $1,249.99 in July sale

How do they compare?

Samsung’s 2026 TV lineup (RTINGS; prices from BI, The Shortcut, TechRadar, Costco; Oct 2026)
TVPricePanelMax refreshSizes
S95H55" $2,499.99 / 65" $3,399.99 list (65" $2,250 at BI)QD-OLED (83-inch is WOLED)165Hz48–83 in
S90H55" $1,999.99 / 65" $2,699.99 list (65" $1,497.99 at BI)WOLED in North America (RTINGS)165Hz42–83 in
S85H55" $1,499.99 / 65" $1,999.99 listWOLED120Hz48–83 in
S85F (2025)77" $1,399.99 July sale (was $1,600)QD-OLED (55/65") or WOLED4K@120Hz55–83 in
QN80H65" $1,249.99 July sale (was $1,499.99)LED4K@144Hz, 1080p@240Hz55–100 in
M70H65" $429.99 at CostcoLED4K@60Hz, 1080p@120Hz43–85 in

The picks in detail

Best overall

1. Samsung S95H OLED TV

Best for: most people who want the best

RTINGS[1]’ best Samsung TV is a very bright QD-OLED with a matte anti-glare coating, so it handles bright rooms well. RTINGS notes the matte finish can make blacks look slightly purple in daylight. All four HDMI ports have HDMI 2.1 bandwidth, and RTINGS lists a 165Hz refresh rate. Business Insider[2] lists 55/65/77/83-inch prices of $2,499.99, $3,399.99, $4,499.99 and $6,499.99, and saw the 65-inch at $2,250; PCMag[6] saw the 55-inch at $1,497.99.

Price (Oct 2026): From $2,499.99 list (55-inch) Source

Pros

  • Brightest Samsung OLED
  • Matte anti-glare screen
  • HDMI 2.1 on all four ports

Cons

  • Expensive
  • Blacks look slightly purple in daylight (RTINGS)
  • No Dolby Vision
Check Samsung S95H OLED TV price (opens in a new tab)
Best step-down OLED

2. Samsung S90H OLED TV

Best for: an OLED for less

RTINGS[1]’ upper mid-range pick comes in more sizes, from 42 to 83 inches. RTINGS says North American models use a WOLED panel, so it’s less colorful and dimmer than the S95H, with the same gaming features. Business Insider[2] lists the 65-inch at $2,699.99 and saw it on sale for $1,497.99.

Price (Oct 2026): From $1,399.99 list (42-inch) Source

Pros

  • 42-inch option
  • Much cheaper than the S95H
  • Good gaming features

Cons

  • Dimmer and less colorful than the S95H
  • No Dolby Vision
Check Samsung S90H OLED TV price (opens in a new tab)
Best value OLED

3. Samsung S85F OLED TV

Best for: value

RTINGS[1]’ mid-range Samsung pick is last year’s S85F. It’s dimmer than the S90H and tops out at 4K@120Hz, but still has four HDMI 2.1 ports with VRR. In North America only the 55- and 65-inch use QD-OLED panels. TechRadar[4] saw the 77-inch at $1,399.99 in Samsung’s July sale, down from $1,600. Its 2026 replacement, the S85H, is a WOLED model with a 120Hz panel that RTINGS hasn’t tested; Business Insider[2] lists the 65-inch at $1,999.99.

Price (Oct 2026): 77-inch $1,399.99 (sale) Source

Pros

  • Big OLED for the money
  • Four HDMI 2.1 ports

Cons

  • Dimmer than the S90H
  • 120Hz max
Check Samsung S85F OLED TV price (opens in a new tab)
Best LED for big sizes

4. Samsung QN80H Neo QLED TV

Best for: bright rooms and big screens

RTINGS[1]’ lower mid-range pick is an LED TV from 55 to 100 inches. RTINGS notes dark scenes look gray and there’s some glow around bright objects, which OLEDs avoid. It has four HDMI 2.1 ports and supports 4K@144Hz or 1080p@240Hz. TechRadar[4] saw the 65-inch at $1,249.99 in July, down from $1,499.99.

Price (Oct 2026): 65-inch $1,249.99 (sale) Source

Pros

  • Up to 100 inches
  • 4K@144Hz gaming

Cons

  • Some glow around bright objects (RTINGS)
  • No Dolby Vision
Check Samsung QN80H Neo QLED TV price (opens in a new tab)
Best budget

5. Samsung M70H 4K TV

Best for: the lowest price

RTINGS[1]’ budget Samsung is a basic 4K LED TV in 43 to 85 inches. RTINGS says it’s limited to 60Hz, but supports VRR, and the interface can feel sluggish. Costco’s 65-inch was $429.99, down from $529.99, according to Warehouse Runner.

Price (Oct 2026): 65-inch $429.99 (Costco) Source

Pros

  • Cheap in large sizes
  • VRR support

Cons

  • 60Hz at 4K
  • Basic picture quality
Check Samsung M70H 4K TV price (opens in a new tab)

Also considered

Samsung The Frame Pro: An art-style TV for wall mounting; The Shortcut[3] lists it from $1,999.99. See best TVs under $500 if you’re on a tighter budget.

Samsung QN900F 8K: RTINGS[1]’ 8K pick for the PS5 Pro, with four HDMI 2.1 ports, 8K@60Hz and 4K@165Hz. See best TVs for PS5.

LG OLEDs: If you want Dolby Vision, see best LG OLED TVs.

Which Samsung TV should you buy?

Get the S95H if you can afford it and watch in a bright room. The S90H is the better value if you don’t mind a dimmer, less colorful WOLED panel. The S85F and S85H are the cheapest Samsung OLEDs. Get the QN80H if you want a very large screen, or the M70H if price matters most. Compare sizes in best 65-inch TVs and best 55-inch TVs.

No Dolby Vision

Samsung TVs use HDR10+ instead of Dolby Vision. If many of your streaming shows are in Dolby Vision, consider an LG, Sony, TCL or Hisense TV. See best 4K TVs.

Who should skip this guide

Skip this guide if you are brand-agnostic and want the best TV overall regardless of Samsung—see best TVs. Skip if you need a budget Roku-only set under a hard price cap.

Frequently asked questions

What is the best Samsung TV in 2026?
RTINGS[1] ranks the Samsung S95H QD-OLED as the best Samsung TV.
Is the Samsung S90H QD-OLED?
Not in North America. RTINGS[1] says US models use a WOLED panel, which is less colorful and dimmer than the S95H’s QD-OLED.
What is the cheapest Samsung TV worth buying?
RTINGS[1]’ budget pick is the M70H. The 65-inch was $429.99 at Costco. RTINGS warns Samsung’s budget models often underperform rivals at similar prices.
Do Samsung TVs support Dolby Vision?
No. Samsung uses HDR10+ instead.

Sources

Pricing and plan details were checked on the official pages below as of Oct 2026. Vendors change prices, credits and plan names often, and some show regional pricing at checkout, so confirm on the vendor’s site before you buy.

  1. RTINGS: The best Samsung TVs (rtings.com)
  2. Business Insider: Samsung 2026 OLED TV prices (S95H, S90H, S85H) (businessinsider.com)
  3. The Shortcut: Samsung S95H, S90H and Frame Pro prices (theshortcut.com)
  4. TechRadar: Samsung July 2026 TV sale prices (techradar.com)
  5. Warehouse Runner: Costco Samsung 65-inch M70H price (app.warehouserunner.com)
  6. PCMag: The best 55-inch TVs (pcmag.com)